by Frank Bergman
The search engine optimization industry has evolved over the years. Recently, Google unleashed its new slate of algorithms in Penguin, Bing, the latest search engine that is gaining momentum, partnered with Facebook and the traditional standards of SEO have been dramatically altered in a world of social media, growing content and an evolving Internet.
Due to some of these factors, it has long been discussed that SEO will meet its death. Web experts pontificate that search engines are taking precedent over quality content and social media aspects, such as Facebook and Twitter. Instead of focusing on repeating keyword phrases and getting linked from various websites, Google, Yahoo! and Bing will concentrate on the types of content.
Since the death theories were established more than a decade ago, many websites have mocked the scenarios. Some tech professionals say SEO will not die by drowning, asteroids or Bill Gates. No, SEO is here to stay and is eternal because it still makes a lot of money, it provides benefits to Internet users and it offers a landscape for customers and potential clients.
If analysis by industry leaders won’t suffice, perhaps a quick Google search would show there are thousands of Internet marketing and SEO firms offering various web services from social media marketing to mobile SEO.
Submit Express is keeping its ear to the ground as it adapts and evolves over time. Founded in 1998 – around when Google launched – by Pierre Zarokian, Submit Express has aided more than 5,000 companies with their SEO needs and more than 25,000 companies in relation to premium search engine submission service. Its free submission and webmaster tools have generated approximately 20 million visitors (at the time of this writing).
Based in Burbank, California, Submit Express provides different marketing services, including opt-in email advertising, link building, Pay Per Click (PPC) search engine placement and local SEO. It also maintains a set of free webmaster tools, such as sitemap submission, link popularity check, pagerank checker, keyword traffic estimator, meta tags analyzer and many more.
One of its popular features is its content writing services, otherwise known as iClimber. Established in 2009, it reinvigorates the popular web phrase “content is king” by providing website copywriting, Twitter posting, press release writing and distribution, article writing and submission and blog and forum posting.
In 2008, it added foreign language SEO services, including French, Russian and Spanish.
The company has continued to be successful as it has gained prominence on Google’s search ranking. For years, it has successfully been ranked No. 1 and placed in top 10 rankings for top keywords such as “search engine optimization,” “search engine placement,” and “search engine submission.” This has led the firm to become a common name for those involved in the SEO industry.
TopTenReviews awarded Submit Express with gold and excellence awards in 2013 for its various functions, features, successes, helping thousands of websites get submitted to search engines and offering free advice to companies.
It also was named as one of the fastest-growing companies on the Inc. 5000 list in 2007 and 2008. In 2008, it made the Deloitte Technology Fast 500 list as one of the fastest-growing technology companies in the United States.
In an interview with Visibility Magazine, Zarokian concurred that the SEO game will still be here within the next five years, but noted that it will be quite different. “SEO companies like ours must adapt to new offerings,” Zarokian stated.
As the company maintains a staff of 30 or more experienced professionals involved in project management, web copywriting, Internet marketing, website development and much more, Submit Express is looking to grow on its enormous successes and innovate the SEO market.