Through diversification and smart allocation of company resources, Google’s (GOOG) management team was able to turn a nice search engine into an almost $200 billion company. But how does it stack up in the ever evolving information and communication realm, and where will it go from here?

The world’s biggest advertising company doesn’t actually design anything

Remember the power suits and short skirts worn by the cast members of Melrose Place on their way to an important advertising meeting? They wracked their brains for new, hip ideas about product placement, and carried large portfolios in black leather cases under their arms to impress potential clients.

While you are not likely to find any Heather Locklears on the staff of Google, the company made about $35 billion in advertising revenues last year, and it did not design a thing for its clients.

AdWords, AdSense, Google Display, DoubleClick. These are some of the branded names of the various advertising streams from which Google makes virtually all of its money. In the first quarter of 2012, 97% of its revenue was classified as Advertising. Even YouTube, which Google purchased in 2006, has evolved from the home of videos showcasing cats juggling balls of yarn with their feet, into largely an advertising portal, a site where small businesses can identify themselves to customers worldwide.

If you’re a company with a web presence and you want your website to standout, it’s been imperative that you use Google’s AdWords or AdSense.To continue reading, click here.