As time marches on, people are growing wearier of Google (GOOG) for good reason. Personally, I am even growing wearier of Google as an end-user. Even the most aggressive investors are growing weary of Google as either a short or long-term investment. Things seem to be coming to a head for Google and there are a number of red flags that are apparent in recent news that should dissuade most investors from placing a large stake in this tech sector tycoon. Most supporters of its stock price and operations simply have not done the due diligence or are already heavily invested in Google. Google has continued to show increases in growth and revenue all at a persistently high stock price. The sustainability of all three is highly doubtful in this highly competitive industry.

There are systemic flaws in Google’s evolving business model. Its focus has grown more fragmented with time and the impatience to grow and appeal to its customer base could eventually lead to the downfall or dissolution of Google. Aside from these fundamental flaws, my main concerns are based in the multiple government investigations of Google, the growing and staunch competition it faces, the increasing amount of litigation against Google, and the renaissance approach it seems to be taking. In trying to be the entity of everything, Google may very well end up the master of nothing, perhaps sacrificing its domination of the search engine industry eventually.To continue reading, click here.