These last few weeks have been quite surreal (and intense) for the world’s largest Internet retailer. Amazon.com (AMZN) was leading the way in the retail industry on Wall Street with net salesreaching $13.18 billion for the first three months of 2012, an impressive 34% increase from $9.86 billion this time last year.

There’s no point in trying to explain or assume the direction Amazon is going to take next – or how far it’s going to reach by next quarter, even – but one thing for certain is that there is no stopping this Internet giant any time soon as it promises to continue blowing away analysts’ expectations, with shares blasting off last week like they were on fire, with a 15.75% increase since last quarter and ending the week at $226.85. At this rate, I think I can safely predict Amazon to become the first retailer to net in more than $50 billion by the end of 2012. Apart from revenue, analysts were also pleased by the 1.2% point-jump in gross margins, which reached 24% and became Amazon’s largest margin gain in the last 10 years.

Short sellers who had at one point doubted Amazon are no doubt hanging their heads in shame while Amazon’s earnings the past couple of weeks was nowhere near the figure financial experts had predicted, and this is largely thanks to the sale of the Kindle Fire, which as far as clichés go, is selling like hot cakes since its release last Fall. I like to compare Amazon’s management strategy with that of Apple’s and Google’s.To continue reading, click here.